Turning Words into Money..
5 Types of Email Marketing Tactics for small businesses to get you more $
By M Jada – Last updated November 2021
The 5 Email Marketing tactics for small businesses
Email marketing… The tactic or online strategy that so many deemed dead a few years ago.
The good news is that email marketing is no where near dead and the famous stat that for every dollar spent on email marketing you could expect 4-10x more in return is still true.
There is a simple reason for the above and that its much easier to sell to your EXISTING customer base than it is to sell to new people.
The trust factor is there!
They gave you Permission to email them and believe it or not, they are looking forward to your amazing content / promotions or anything else you got to offer.
With the above said, I wanted to outline 5 simple email marketing tactics your small business can use right away for increased brand awareness and hopefully if done right, more money in your pocket.
#1 The lead magnet email marketing tactic approach to capture emails
This first email marketing tactic for small businesses isn’t even an email marketing tactic but it lays the foundation for the next 4 tactics.
You see the first step in using theses email marketing tactics for your small business is actually GETTING your customer’s email address!
This is a strategic approach but it all boils down to one very important question every business needs to ask themselves.
And that is: What could be something (so valuable and Free) that I can give my potential customer in EXCHANGE for their email address?
Some marketers call this an ethical bribe, either way, if they really want that piece of value you’re providing, they will have no problem giving their email address to access it.
#2 The Email Sequence email marketing tactic for small businesses
Next is the sequence email marketing tactic email for your small business.
This is the very first tactic and can vary from business to business but in a nutshell, it’s a type of email sequence sent to your potential customer with the intention of “warming” them up before you initiate your sale.
For example, if the email sequence has 5 emails, than email number one will be a introduction or a welcome.
Email two is aimed at further providing valuable information.
Email three can be a tip or testimonial for example.
Email four to five is now finally aimed at making the sale or selling your service.
The absolute great thing about theses emails is that they are all automated.
In other words, you spend some time crafting theses emails and they get send automatically to each subscriber from the time they subscribe.
#3 The Welcome Email marketing tactic for small businesses
Your first impression and you want to make sure this one is a
good great one.
Include some sort of welcome message and briefly talk about who you are and what your audience can expect in the next few emails.
A friendly link to unsubscribe should be included in all emails but its good practice to make this as clear as possible.
Benefits of joining your list can also be mentioned.
Eg. You’ll receive Exclusive content straight to your inbox that no one else will.
Make them feel special and personal as well.
#4 The Promotion Email marketing tactic for small businesses
Launching a new product or service? Or maybe you have a promotion running for a limited time.
Sending a promotional type email is a brilliant strategy for your small business and as we touched on in the beginning, remember that you not just sending it out to random people, rather they are highly interested in theses promotions and so the chances of them taking action is much more likely.
Use these sparingly though as some of your customers may not like receiving promotions that often and either way, if you have nurtured them correctly in the past, they wont really mind in the end.
#5 Analytics email marketing tactic
Numbers don’t lie and they say you can’t improve on anything that you cant measure.
There are 2 main metrics or key areas to keep an eye on for this email marketing tactic for small businesses.
They are Open rate and Click through rate.
Open rate is basically the amount of people that actually opened up your email.
Ensuring that the Email Heading is creative and unique as well as inserting your customers NAME will ensure a higher OPEN rate and it vital.
Next is click through rate (CTR) and this is usually the final destination you want your customer to go to.
Ensure that you make the link extremely easy and visible and also ensure the link goes to ONE place only.
There is no problem having multiple links BUT they need to all go to the SAME destination.
Always remember that no matter what email you sent out, ensure that it takes your customer to the next stage of their journey.
A bonus tip is that you have to ensure your Copy (i.e the words of the email) are written in a friendly and natural way.
I have used email marketing tactics for ALL of my clients and its a great way to build trust and obtain more leads.
If you need ANY further help with crafting your email marketing strategy, then drop me an email or book a consult and I will be more than willing to help you.